ABOUT

Inside every woman there is a goddess,

soulful and stylish, a luminary of love and light.

Are you ready to activate your inner goddess?

To activate your inner goddess is to live your best life. To honour your soul, illuminate your true self, stand in your joy and embrace your authentic power.

To activate your goddess means taking exquisite care of yourself, embracing everyday rituals, flowing with the rhythm of the moon and honouring your wisdom and beauty, inside and out.

I’m Penelope Dudgeon, designer, dreamer, crystal lover, shamanic ceremonialist, divine feminine and founder of Lady Fox. After many years in the fashion industry, Lady Fox was born from my desire to activate the goddess in you, so that you may rise into your divine feminine self.

I create light-encoded jewellery infused with healing frequencies and intentions, gorgeous gifts, nourishing self-care rituals, divine feminine sacred circles, Shamanic cacao ceremonies and Bioresonance frequency healing to help you find guidance within. I am connected to the plant spirits and offer flower essences and crystal sprays to support your emotional wellbeing, plus a selection of other products carefully chosen to support optimum health and vitality.

Click here to explore my online store.

I find my inspiration in unexpected places – a fragment of a dream, an eye-catching image, a sign from the universe, nature and the animal kingdom. All my offerings are created with love, intention and a touch of magic. I want to help you awaken your goddess with beauty, style, rituals and a touch of playfulness every day. I want to help you illuminate your soul essence so you can shine your light.

I’ve been committed to the path of the divine feminine since 2012 when my soul awakening began. This deeply profound yet challenging journey to the heart has led me to now inspire and empower others to transform their shadows into light and remember who they are as a divine soul. I am presently continuing my Shamanic training and I’m in the middle of my Shamanic Medicine Woman Healer Priestess apprenticeship. I am initiated into the Andean 7 Ray lineage working with the wisdom of the Cosmology of the Inca and am a Sacred Mesa carrier.

Why Lady Fox? The fox is a symbol of creativity. It is changeable, magical and as a spirit animal the fox represents luck beyond luck. At the time I created my business, two foxes crossed my path in quick succession and I knew the universe was sending me a message I could not ignore (click here to read the full story).

I want every divine feminine goddess to be blessed with abundance, love, luminous light and the magic of the fox. It is my mission to inspire and empower others to BE the medicine, follow their heart and BE the light the world needs.

Love Penelope x